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ecoplay-mobileHaving a mobile friendly website has never been more important than it is now. Google recently launched a new algorithm update that is sure to shake up SERPs (a.k.a. search engine results page – the listing of pages Google displays in response to keyword inquiries). Starting April 21, Google started to favor mobile-friendly sites in mobile search results.

In the past, if you ranked well on the desktop SERP, you typically ranked well on the mobile SERP as well. Now, mobile organic search results will heavily factor in mobile friendliness as a ranking signal.

The other new feature of the algorithm is that app indexing will be weighed into search results too. Websites with associated Android apps need to get them deeplinked and indexed.

What Exactly is a Mobile Friendly Website?
There are a number of things to have in place for your website to be considered mobile friendly:

  • Text is readable without tapping and zooming
  • Layout and spacing of tappable elements are be spaced out appropriately
  • Webpages do not have unplayable content
  • Content is sized to the screen so users do not have to scroll horizontally

Why the Change?

Google constantly updates their algorithm to improve user experience and to ensure that the most relevant and worthy businesses appear in the top rankings. As more and more people are accessing the web on their smart phones, Google adapts to user’s usage patterns. This update aims to make it easier for searchers to find relevant websites right from their mobile phones and to ensure a meaningful “after-click” experience.

How Can Freebairn & Company Help?

At Freebairn, our digital team takes pride in designing and developing responsive websites. If your website is not mobile friendly it is time to consider making the change. Websites that are not optimized for mobile devices will see their ranks decrease significantly – with likely adverse effects on web traffic and profits as well.

We have extensive experience making websites mobile-friendly. All of our web projects are responsively designed so that it “responds” to the device it’s being viewed on. Contact us today to learn more!

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