Question Marketing®

Freebairn and Co. has developed a unique, proprietary marketing development process that we call Question Marketing®. We use this as a launch strategy for our client assignments.

In a time when everybody seems to have all the answers, we help you succeed by asking all of the right questions. We dig for answers and uncork those "Ah-ha" moments, because we believe that great marketing starts with smart questions. The right questions lead to answers that frame everything we do: research, planning, budgeting, buying, creating, and evaluating. When the questions are on the mark, everything else will be, too. We call it Question Marketing. You'll call it making your mark.

Our new client campaign development process begins with the Question Marketing process. Our development cycle includes exploring company background, objectives and goals. It also provides analysis of customers and their specific wants and needs. That analysis leads to a strategic assessment that is the foundation for marketing, creative, media, electronic media and PR plans. Our clients are very involved with us in this process. Upon plan approval, we develop specific recommendations for ads, sales support materials, PR initiatives and web communications. These elements are then produced to meet deadlines established by the marketing plan, sales needs and the media. Freebairn and Co. has developed a unique, proprietary marketing development process that we call Question Marketing®. We use this as a launch strategy for our client assignments.