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Objective:

Re-establish the Colt firearm brand.

colt-ad

Strategy:

Significantly expand brand presence. Launch ad, PR, catalogue, tradeshow, sponsorship and wearables programs.

colt-1

Execution:

Developed integrated campaign around new positioning line, “Quality Makes it a Colt.”

emerged

from bankruptcy.

40%

Sales increased and a returned to profitability.

6x

Company valuation increase

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