Increase room nights and conference bookings at The University of Georgia’s on-campus hotel and conference facility.
Given the low awareness of the facility (partly because until 2009 it wasn’t open to the public), both a new brand and outreach campaign were recommended
New name and logo to reflect the quality of the facility. Refreshed messaging focused on quality, location, service. Campaign tactics: online display banners, search, print ads, targeted emails, sponsorship of UGA Football radio broadcasts.
Net increase in hotel revenues
last 2 years
From #9 on TripAdvisor for
hotels in Athens