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Books & Bookings

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Objective:

Increase room nights and conference bookings at The University of Georgia’s on-campus hotel and conference facility.

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Strategy:

Given the low awareness of the facility (partly because until 2009 it wasn’t open to the public), both a new brand and outreach campaign were recommended

UGA-1

Execution:

New name and logo to reflect the quality of the facility. Refreshed messaging focused on quality, location, service. Campaign tactics: online display banners, search, print ads, targeted emails, sponsorship of UGA Football radio broadcasts.

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14%

Net increase in hotel revenues
last 2 years

#5

From #9 on TripAdvisor for
hotels in Athens

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