As an established company offering site location analysis to companies, Walker had a hard time explaining to possible clients what the company did and what the benefits were. Freebairn’s objective was to discover the soul of the company and focus the communications efforts.
Research showed that Walker’s services were highly prized, but potential customers didn’t think they had time to listen to a long explanation of what the company did.
Freebairn developed a new company logo, elevator speech, website and online videos to succinctly communicate with the potential customers the focus and benefits of the services offered by The Walker Company.
A Multi-Million Contract
Just after the new site and videos were launched, a very hot prospect that the president had been trying for years to contact viewed the new website and videos and called the company directly, resulting in a multi-million dollar contract for Walker.