Services
Classic advertising expertise to digital leadership. And beyond.
Strategic Planning
It is all about creating winning strategies for the brands we represent. We look at the brand from the viewpoint of the audience. We identify the unique and enduring promise that is the essence of the relationship between brand and audience. And, because things change, we stay in touch with the audience and the brand so that the message stays relevant, persuasive and fresh.
Traditional & Internet Broadcast Creative
From traditional television to digital broadcasting, our creative team adheres to this principle: We will outwork, outthink, and outsmart any competitor to support our clients' growth. For a creative department to fulfill that promise, it requires more than just talent or intelligence. It demands writers, art directors, and designers who are resourceful, resilient, and relentless in generating outstanding ideas. We believe in developing and sharing a variety of excellent ideas with our clients, ensuring that there are always options available to guarantee the best choices for our clients' success.
Web Design & Application Development
Freebairn & Co. offers a full range of digital services, including website design, advertising banner placement and tracking, email marketing campaign deployment, and website traffic development, monitoring, and analysis. We also collaborate closely with our search engine optimization and marketing team to ensure a comprehensive online strategy.
Search Engine Optimization & Pay-Per-Click Management
We recognize that a strong search engine strategy is essential for achieving quality exposure for your website. Our Search Engine Marketing and Social Networking programs are tailored to increase traffic to your web properties. We utilize paid search campaigns from platforms like Google, Bing, and Yelp, along with Search Engine Optimization strategies and techniques to generate long-term web traffic and reach targeted audiences effectively.
Public Relations & Social Media
Public relations (PR) is a modern expression of the ancient art of storytelling. Whether online, in print, or through trusted social networks, effective storytelling is essential. The PR professionals at Freebairn have a deep understanding of their audience and excel at crafting compelling narratives that are tailored for maximum impact. We identify the best platforms to share these stories and communicate directly with our contacts at publications that effectively reach your target audience. Our services include generating publicity, managing issues, arranging interviews, and writing press releases, case studies, and articles. We also ensure your news is placed in various media outlets, both online and offline.
Media Planning & Buying
Our media professionals deliver our clients’ messages in creative, impactful, and efficient ways. We have planned and purchased a wide range of media types, including television, radio, print, newspapers, outdoor advertising, direct response, and web banners. In recent years, we have provided our clients with an additional media value of 13% to 30%, thanks to our innovative thinking and effective negotiations on their behalf.
Account Management
Our account management teams oversee the entire marketing communications process, which includes strategic direction, budgeting, planning, and program implementation. Our teams are dedicated to developing high-quality programs, providing ongoing insights, and championing the full brand-building process.